LaPlaya Beach & Golf Resort
North Naples
Intimate boutique beachfront resort with Gulf views, private beach butler service, and world-class amenities on Naples' northern coast.
Ross Alinari, Founder
Staying here? Ask for a quote
LaPlaya is a Gulf-front resort in North Naples. A boat day, photos, a golf lesson, or a ride from the airport fit a stay here.
All quote types. A quote is a request, not a reservation.

💰 Price Level
$$$$
Luxury symbol. Nightly rates are not quoted here.
📍 Location
North Naples
Beach access available
🏨 Type
Luxury Resort
No pets
✨ Key Amenities
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Intimate Beachfront Elegance
LaPlaya Beach & Golf Resort offers a more intimate alternative to the larger beachfront resorts. Reopened in 2024 after thoughtful renovations, LaPlaya delivers boutique luxury directly on the Gulf.
Why We Recommend It
| Factor | Rating | Notes |
|---|---|---|
| Beach | ⭐⭐⭐⭐⭐ | Stunning Gulf views, butler service |
| Intimacy | ⭐⭐⭐⭐⭐ | Boutique feel vs. mega-resorts |
| Romance | ⭐⭐⭐⭐⭐ | Perfect for couples |
| Dining | ⭐⭐⭐⭐ | Excellent beachfront options |
| Golf | ⭐⭐⭐⭐ | Access to LaPlaya Golf Club |
Key Amenities
Beach Experience
- Private Gulf beach
- Beach butler service (chairs, umbrellas, beverages)
- Watersports available
- Sunset viewing deck
Pool & Spa
- Heated beachside pool
- Full-service spa
- Fitness center
Golf
Access to LaPlaya Golf Club with stay-and-play packages available.
Renovations
Both the Gulf Tower and Beach House were renovated and reopened in early 2024 with fresh, coastal-elegant design.
Golf Packages
| Package | Includes |
|---|---|
| LaPlaya's Perfect Golf Escape | Discounted stay + round + F&B credit |
Best For
- Couples seeking romance
- Golfers who also want beach
- Adults-only travelers (quieter atmosphere)
- Honeymoons and anniversaries
Skip If
- Traveling with young children (better family options exist)
- You want mega-resort amenities and activities
- Budget is a concern
Location
| Detail | Information |
|---|---|
| Address | 9891 Gulf Shore Dr, Naples |
| Beach | Direct private access |
| To Downtown | 15 min drive |
Frequently Asked Questions
Who it suits
Couples and small families who want a Gulf-front resort in North Naples and do not need a giant water park. Baleen, the resort restaurant, is at 9891 Gulf Shore Drive.
Pros
- Marked beachfront, with Gulf-view rooms listed among the amenities.
- A golf club and a spa are listed on the property. Confirm both are open on your dates.
- Smaller and quieter than the Ritz-Carlton water-park resort down the beach.
Cons
- Luxury price symbol. Not a budget hotel.
- The hero photo is a Naples pier scene, not the building.
- Pets are marked not allowed.
Rates by season
This page does not publish a nightly dollar range. December through April is the busy season, and rates are usually higher then than in summer. Hurricane season runs June through November. Confirm the full total on the hotel’s own site for the dates you want.
Beach and Fifth Avenue
Beach access is marked yes. You are on the Gulf in North Naples, not on the Naples Pier beach downtown.
Fifth Avenue South is south of the resort. Plan on a car or a rideshare for dinner downtown. This page does not print a driving time. Traffic on US 41 and into downtown changes by season and by hour. Use the map link and check the route for your dates.
Resort fee and parking
This page does not list a resort fee or a self-parking price. Confirm both on the hotel’s own rate screen.
Planning notes
Baleen’s published hours, last checked for this site, are weekday breakfast 7:30–11 and lunch 11:30–2, weekend brunch 8–2, and dinner daily 5:30–9:30. The phone is (239) 598-5707. Hours can change, so call before you count on a table. If you want the big slide complex, look at the Ritz-Carlton on Vanderbilt Beach instead.
Nearby alternatives
Staying here? Ask for a quote
LaPlaya is a Gulf-front resort in North Naples. A boat day, photos, a golf lesson, or a ride from the airport fit a stay here.
All quote types. A quote is a request, not a reservation.
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