Shop 'Til You Drop: The Naples Fashion & Style Guide
A comprehensive guide to luxury shopping in Naples. From 5th Avenue South boutiques to the best consignment finds.
Editor
Current Weather in Naples

Quick Summary
Best For
Luxury travelers
Pace
Fast-paced
Best Season
January – April (peak season)
Duration
2 days
The Style Edit: Where to Shop in Naples
Naples style is a specific thing: "Coastal Chic." Think linen, bright whites, oversized sunglasses, and effortless elegance. Here is where to find it.
Quick Summary
Best For
Pace
Fast-paced
Best Season
Day 1: The Luxury Avenues
Morning: 3rd Street South
Start here. It’s more boutique, less "chain store."
- Marissa Collections: The department store that isn't a department store. It wins national awards.
- Gittleman’s: For stunning jewelry.
Lunch: The Continental
Right on 3rd. Great salads, see-and-be-seen vibe.
Afternoon: 5th Avenue South
The "Main Street."
- White House Black Market: Fun fact - the brand started neighboring Fort Myers!
- Port Royal Jewelers: Window shop the diamonds.
Day 2: Malls & Hidden Gems
Morning: Waterside Shops
An open-air luxury mall. It’s beautiful just to walk around (fountains, waterfalls).
- Stores: Gucci, Louis Vuitton, Tiffany & Co., Saks Fifth Avenue.
Lunch: BrickTop's
At Waterside. The salads are huge.
Afternoon: The Treasure Hunt
Naples has incredibly wealthy residents who donate incredibly high-end things.
- True Fashionistas: A designer resale store. You can find pre-loved Louboutins and Chanel bags here for a fraction of retail.
- St. Matthew’s House Thrift: You have to dig, but people have found Armani suits and Brooks Brothers blazers here.
Tax Free: Unlike diverse Europe, there is no VAT refund, but Florida sales tax (6%) is relatively low compared to other states.
Stay Stylish
The Inn on Fifth is located literally in the middle of the shopping district.
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