The Billionaire’s Playground: An Ultra-Luxury Guide

Naples, Florida, is often called the "Beverly Hills of the East" for a reason. If budget is no object, this city opens up in ways few others do. This itinerary is for the traveler who expects the best of the best.

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Day 1: Arrival in Style

Private aviation and private beaches.

Arrival: Naples Airport (APF)

If you are flying private, you’ll land right in town at Naples Airport (APF). Your pre-arranged car service (we recommend Naples Transportation & Tours) will whisk you to your suite in under 15 minutes.

Stay: The Ritz-Carlton Club Level

Check into the Club Level at the Ritz-Carlton, Naples (Beach Resort). The concierge here is legendary. The Club Lounge offers five culinary presentations daily and unlimited champagne.

Evening: Chef’s Table at Sails

Dinner at Sails Restaurant on 5th Avenue. This is the closest you’ll get to Monaco in Florida.

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Day 2: The Yacht Life & Haute Couture

The quintessential Naples experience.

Morning: Private Yacht Charter

Don't just look at the water; own it. Charter a 60ft+ Sunseeker from Naples Nantucket Charters for the day. Cruise to Keewaydin, dock for a catered lunch, or head north to Sanibel. It’s total privacy and total luxury.

Afternoon: VIP Shopping on 5th Ave

Back on land, head to Marissa Collections on 3rd Street South (the "Rodeo Drive" of Naples). Their personal shoppers can curate a room of Oscar de la Renta and Brunello Cucinelli for you. Don't miss Sak's Fifth Avenue at Waterside for other luxury staples.

Evening: Steak & Stone Crabs

Dinner at Truluck's. It’s old-school glamour. Order the fresh Florida Stone Crabs (in season) and the Prime Bone-in Ribeye. The service is impeccable.

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Day 3: Golf & Gold

World-class greens and golden hour.

Morning: Tiburón Golf Club

Play where the pros play. Tiburón (at the Ritz-Carlton Golf Resort) hosts the LPGA and the QBE Shootout. The Black Course is challenging and manicured to perfection. Not a golfer? Rent a private cabana at the Ritz pool instead.

Afternoon: Afternoon Tea

Enjoy a traditional Afternoon Tea at The Brambles English Tea Room. It’s a charming, quiet pause in a hidden courtyard.

Departure

Your car service returns you to APF, relaxed and refreshed.